Not only is social media a great place for you to connect with your customers and prospects, but now it can help increase sales as well. The digital world has definitely evolved rapidly over the last few years. Just look at how many people are walking around staring down into their smartphone or iPad instead of having a face-to-face conversation. In fact, it’s undeniable how much our lives have changed in just a few years.
The future of digital marketing for the heating, ventilation, and air cooling (HVAC) industry is bright indeed. In fact, there are several major trends you should be aware of when planning your next marketing strategy. The following list outlines six important trends to pay close attention to in the coming years.
- Mobile Advertising Will Continue to Grow
Did you know that mobile devices outsell computers by almost two to one? You should also know that it’s estimated that 1.2 million new people get online each day using only their cell phones or tablets. This is no small trend, but an ever-increasing one. And if your business is not fully optimized for the mobile world, you may be leaving money on the table in both sales and customer satisfaction.
- Social Media Will Continue to Grow
Is this even a trend anymore? Every day it seems that more people are turning to Facebook, Twitter, Google+, LinkedIn, and other forms of social media to find information about products and services they need in their everyday lives. This includes looking for local HVAC companies in their area when it’s time to replace their furnace or AC system. The bottom line is that you can’t afford to ignore these sites if you expect to remain competitive today. You have to get HVAC SEO services to get the word out there and increase your leads.
- Videos Are Becoming Important Tools for Marketing
We all know how important visual aids are when giving a presentation. And it’s no different when you’re trying to market your business on the internet. In fact, you should know that more than 100 million hours of video are watched in America today every day. Think about that for a minute: Americans spend almost 200 years in front of their TVs and computer screens watching online videos each and every year!
- Blended Digital Marketing Will Continue to Grow
According to HVAC digital marketing, Blended digital marketing is not a new concept by any means, but it will become even more important as time moves forward. If you don’t believe this statement, think about social media campaigns combined with mobile devices such as smartphones or tablets such as iPads; these blended campaigns can reach millions of people around the world for very little money when done correctly.
- Augmented Reality Will Become Commonplace
Augmented reality is not new by any means, but it has definitely evolved over the last several years. When mobile devices become even more popular in the coming years, expect to see augmented reality widely used on your smartphone or tablet for many of your everyday tasks. It’s already being done with apps that help you find nearby restaurants or other useful information when traveling to a new city. Imagine how much quicker you could make buying decisions if you can use an app to locate nearby HVAC service technicians who are available today. This will be commonplace within five years; get ready for it and get HVAC SEO to maximize your leads!
- Your Competition Is Growing Rapidly
You may not realize this due to the endless number of local companies that are popping up every day on the internet. While this means you have new potential customers, it also means your competition is growing exponentially making it even more difficult to gain new business. It’s not easy out there today; make sure you’re ready for some serious competition in the next few years.
Conclusion If you want your company to remain relevant in the heating, ventilation and air conditioning industry five or ten years from now, remember these major trends while planning your marketing strategy. Make sure all aspects of digital marketing are included when putting together your plan if you expect to stay competitive in the future. There is no doubt that staying on top of current trends will be critical to your success as an HVAC professional moving forward!